The Brand

Sincera is an Italian fashion brand of costume jewelry and accessories. By having a totally different approach towards our products we are striving to create unique pieces for our customers.  Our international team consists of experienced Italian designers in tandem with Belgian experts, who used to work for word's famous fashion brands and brought their own ideas towards creating a brand new product - Sincera.


A new collection of Sincera fashion jewelry & accessories is designed every single season.
Four times a year we introduce a new collection with respect to the latest fashion trends (colors, materials, and styles). Additional limited collections are available 2 times a year.


We currently have 17 stores in Europe, offering exclusive products to our favorite customers. We also collaborate with many wholesalers and resellers in Europe, Middle East, Canada and Unites States. 
Being a new brand in North American market, Sincera currently offers its products only through online store and resellers.


Our North American headquarter is located in midtown Toronto. There are 3 head offices in Europe - in Italy, Slovenia and Ukraine. For all the collaboration inquiries please feel free to shoot us an email -

 Main criteria in our work:
     ✓  Prime quality products
     ✓  Exceptional customer service
     ✓  Affordable price

Sincera Story

The story of Sincera is a story that deserves to be told. The Italian brand is notable not only for its sophistication but also for a remarkable transformation - in a short time, a small project for designing jewelry collections has grown into a separate brand and won the hearts of citizens from numerous countries.
Sincera entered the world of accessories from the beginning of cooperation with talented designers who have previously developed accessories for brands with a worldwide reputation. As a result, this joint experiment gave birth to a full-scale jewelry collection. A successful start has provided the impetus for a further development of Sincera brand which continues to these days. We are always scratching for new forms, colors, and trends.
The concept of Sin Cera existed in ancient times and could be interpreted as "without wax". Dishonest merchants would use wax in their works to hide the defects so that they could sell their goods at a higher price. However, some reputable masters put a Sin Cera (without wax) sign on their pottery thus showing the uniqueness and originality of their masterpiece. Since that time the phrase Sin Cera has become a set expression and till now it is an indication of a real talent, authenticity and capability of an artist to create a masterpiece "without wax" (Sin Cera) Masters of Sincera brand also adhere to the actual principium. Their work is a true life demonstration that TM Sincera deserves to bear such a strong and binding name. All products carry the singularity and sincerity, emphasizing the personal touch and beauty.
The significance of Sincera lies in the exquisite taste of each product. However, the main distinctive character is love and soul put into the creation of our collections. Imagination, new ideas and creativity - all this reside in TM Sincera, which finds a place in the soul of every woman!
Our delivery address: 1862 Bathurst street, M5P 3K8, ON, Canada.
Phone: +1 6476794992